Instant messages from early 2004 reveal Zuckerberg called his first few thousand users “dumb fucks” for trusting him with their data (The Register: Facebook founder called trusting users dumb f*cks). No wonder just 41% of U.S. adults trust Facebook to “obey laws that protect your personal information.” (Mashable: 3 in 5 Americans don’t trust Facebook to protect their data)
Now Zuckerberg has declared a war on truth. Facebook, which has some 2.5 billion members and is one of the most powerful media companies on earth, is allowing false advertising to proliferate on its social network — regardless of the damage misinformation and disinformation cause (TechCrunch: Facebook won’t ban political ads, prefers to keep screwing democracy). 🤬
In comparison, Twitter is banning political advertising altogether (CNN Business: Twitter will ban political ads, Jack Dorsey announces), while YouTube will ban misleading content (YouTube Says It Will Ban Misleading Election-Related Content).
Zuckerberg’s cavalier attitude does not sit right with us and a lot of Americans. So we decided to do something about it. You can help by participating in The Privacy Challenge.
What is The Privacy Challenge?
The Privacy Challenge has one simple goal: to limit your exposure to invasive tracking and to send a message to Facebook by reducing the company’s inventory of personal data.
Facebook derives most of its revenues from targeted advertising — advertising Facebook can sell at a premium because of the rich data set it has collected from its users. Even though most Facebook users willingly or passively accept all the ways Facebook breaches their privacy to track them (Wired: All the Ways Facebook Tracks You—and How to Limit It), you can do something to protect your own data.
There are two ways to increase your Facebook privacy. You can use the site’s new Privacy Checkup (CNET: Facebook’s first CES reveal in years is a privacy tool that falls short) or pull up its Off-Facebook Activity tool (The Next Web: How to use Facebook’s ‘Off-Facebook Activity’ tool).
Or you can choose our recommended method: Download the Jumbo app (available for both iPhone and Android), which can quickly help you tighten all your Facebook privacy settings for FREE, while also allowing you to control Google, Gmail, YouTube and Alexa.
Below is a gallery of Jumbo’s app set-up screenshots, pay particular attention to the ad data it uncovers. Note: Neither Toolhacker nor MichaelTchong.com has a relationship with Jumbo or 2121 ATELIER Inc., the app developer. We just want to tell Zuck to be a “mensch” and start doing the right thing.
The reasons for this challenge are many, see articles below for more perspective:
- Engadget (06-Mar-20): Researchers: Facebook’s ad transparency tools are ‘easy to evade’
- The Verge (12-Feb-20): One of Mark Zuckerberg’s notebooks detailed ‘dark profiles,’ which would let people make Facebook profiles for their friends
- TechCrunch (09-Feb-20): Elon Musk tweets out #DeleteFacebook, saying ‘it’s lame’
- The New York Times (22-Nov-19): Why Everyone Is Angry at Facebook Over Its Political Ads Policy
- BBC News (15-Oct-19): ‘Deletefacebook’ trends after Zuckerberg backlash
- Netflix (Posted to YouTube 11-Jul-19): The Great Hack | Official Trailer
- Consumer Reports (15-Nov-18): How to Quit Facebook
- CNET (20-Mar-18): ‘Delete Facebook’ hashtag gains after Cambridge Analytica Scandal
Jumbo Screenshot Gallery
Click on “Welcome to Jumbo!” to start the slideshow.